Detroit branding agency for small businesses and startups. Complete brand identity packages from $1,500 — strategy, logo, colors, typography, brand guidelines, and marketing collateral.
Book Free Consultation View All PackagesDetroit doesn't need another cookie-cutter branding agency. This city runs on authenticity — from the assembly lines that built America to the music that soundtracked a generation. Your brand needs that same realness. At New Urban Influence, we build brand identities that are rooted in strategy, designed with intention, and built to compete.
A brand identity isn't just a logo. It's the complete system that determines how your business looks, feels, and communicates across every touchpoint. When a customer sees your business card, visits your website, scrolls past your Instagram post, and walks into your location — the experience should be seamless and intentional.
Phase 1 is Discovery — we learn everything about your business, audience, competitors, and goals through a deep strategy session. Phase 2 is Direction — we present a mood board and brand strategy for approval before any design begins. Phase 3 is Design — we create your complete brand identity system based on the approved direction. Phase 4 is Delivery — you receive all files, guidelines, and templates with a walkthrough of how to use everything.
We offer three packages to match different business stages. The Brand Kit at $1,500 is perfect for startups and new businesses that need professional fundamentals. The Service Business Brand Identity at $4,500 is built for consultants, agencies, and service providers who need a complete professional presence. The Product Brand Identity at $5,500 includes everything plus packaging design, label design, and retail-ready assets.
A branding agency creates the visual and strategic identity for your business. This includes your logo, colors, typography, imagery style, brand voice, and all the marketing materials that bring these elements together. At NUI, we also include brand strategy — defining your positioning, target audience, and competitive advantages.
At New Urban Influence, small business branding packages start at $1,500 for a Brand Kit and go up to $5,500 for a complete Product Brand Identity. All packages include strategy, logo design, color system, typography, and brand guidelines. Payment plans are available on every package.
Look for an agency that includes brand strategy (not just design), shows real results in their portfolio, has transparent pricing, and specializes in businesses your size. Avoid agencies that jump straight to design without understanding your business — that's decoration, not branding.
Logo design is one element of branding. A full brand identity includes your logo, color palette, typography, imagery direction, brand voice, marketing templates, and guidelines for consistent use. Think of the logo as the face — branding is the entire personality.
Yes — while we're based in Detroit and serve the Metro Detroit area, we work with clients nationwide. Our process is fully remote-capable with video strategy sessions, digital proof reviews through our client portal, and file delivery.
Book a free strategy consultation. We'll discuss your goals and build a custom plan for your brand.
Book Free ConsultationWe provide full-service branding services to businesses throughout Southeast Michigan.