Complete brand identity packages for Detroit small businesses and startups. Strategy, logo, colors, typography, and everything you need to launch a professional brand. From $1,500.
Book Free Consultation View All PackagesYour brand identity is the complete visual and strategic system that defines how your business shows up in the world. It's not just a logo — it's your logo, colors, fonts, imagery style, templates, guidelines, and the strategy behind all of it. A cohesive brand identity makes you look established from day one, builds instant trust, and makes all your marketing more effective because everything works together.
At New Urban Influence, we offer three brand identity packages designed for different business stages. Every package starts with strategy and ends with a complete, ready-to-use brand system. No hidden fees. No scope creep. Flat-rate pricing with payment plans available.
For Startups & New Businesses
For Consultants, Agencies & Service Providers
For Product Businesses & Retail Brands
A logo by itself is like a front door without a house. It looks good on its own, but it can't do its job without the complete system around it. A full brand identity gives you consistency across every touchpoint — your website, business cards, social media, packaging, signage, and internal documents all look like they belong to the same professional business.
Consistent branding increases revenue by up to 23%. Customers trust businesses that look put-together. Investors take you seriously when your pitch deck matches your website matches your business card. A complete brand identity pays for itself.
Every package starts with a strategy session. We learn about your business goals, target audience, competitive landscape, and brand personality. Then we create a mood board and brand direction for your approval. Only after strategy is locked in do we begin design.
This process prevents the most common branding mistake: designing something that looks cool but doesn't connect with your actual customers. Strategy ensures your brand identity is built on a solid foundation, not just aesthetic preferences.
Choose the Brand Kit ($1,500) if you're just starting out and need professional fundamentals to launch. This gives you everything to look credible on social media, business cards, and basic marketing materials.
Choose Service Business Brand Identity ($4,500) if you're a consultant, agency, coach, or professional service provider who needs to look established and trustworthy. This package includes business collateral, presentation templates, and everything you need to pitch and close clients.
Choose Product Brand Identity ($5,500) if you sell physical products and need packaging, labels, and retail-ready brand assets. This package makes sure your product looks premium on shelves, on Amazon, and in customer hands.
We believe professional branding shouldn't require a lump-sum payment upfront. Every package offers a payment plan that splits the cost into 2-3 equal installments. No interest. No fees. Just manageable payments that fit your budget. Work begins after the first payment, and you receive all final files after the last payment.
The Brand Kit includes: brand strategy session, mood board approval, primary logo with 3 initial concepts, secondary logo, icon mark, 5-color palette with hex/RGB/CMYK codes, 2-font typography selection, 15 social media Canva templates, brand guidelines document, and all source files in AI, EPS, SVG, PNG, and PDF formats. Payment plan: 2 payments of $750.
The Brand Kit ($1,500) covers the essentials — logo, colors, fonts, social templates, and guidelines. The Service Business tier ($4,500) adds business collateral — cards, letterhead, email signature, presentation template, expanded social kit, and comprehensive guidelines. The Product tier ($5,500) adds everything for physical products — packaging design, labels, dielines, product photography direction, and retail display mockups.
Yes — we offer upgrade paths for existing clients. If you start with the Brand Kit and later need packaging or business collateral, we apply a portion of your original investment toward the higher-tier package.
Yes — every package has a payment plan with no interest or fees. Brand Kit: 2 payments of $750. Service Business: 3 payments of $1,500. Product Business: 3 payments of $1,833. Work begins after the first payment.
Brand Kit includes 2 rounds of revisions. Service and Product packages include 3 rounds. We present 3 initial logo concepts so you start with options, and revisions refine the chosen direction. Additional revisions beyond the included rounds are available at $150/round.
Brand Kit: 2-3 weeks. Service Business Brand Identity: 3-4 weeks. Product Brand Identity: 4-5 weeks. Timeline depends on revision speed and content readiness on your end. Rush delivery available for an additional 25% fee.
Book a free strategy consultation. We'll discuss your goals and build a custom plan for your brand.
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