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Funnels & Automation

MARKETING AUTOMATION &
SALES FUNNELS

Done-for-you sales funnels, email automation, and lead generation systems for Detroit businesses. Stop chasing leads — let them come to you. Custom systems from $1,500.

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You built a great brand. You built a great website. But leads aren't coming in automatically. You're still relying on referrals, networking, and posting on social media hoping someone reaches out. That's not a system — that's hustle. And hustle doesn't scale.

Marketing automation is the engine that turns strangers into leads, leads into customers, and customers into repeat buyers — without you manually following up with every single person. At NUI, we build complete lead generation systems: landing pages, lead magnets, email sequences, webinar funnels, and CRM integrations that work 24/7 while you focus on serving clients.

What We Build

Every automation project is customized to your business model and sales process. A coaching business needs a different funnel than a restaurant or a product brand. We map your customer journey from first touch to purchase, then build the automated systems that move people through each stage.

  • Landing pages that convert (not just look pretty)
  • Lead magnets — free guides, assessments, calculators, webinars
  • Email nurture sequences (5-12 emails that build trust automatically)
  • Webinar and workshop funnels
  • Booking and calendar integration
  • CRM setup and pipeline management
  • Abandoned cart recovery (for e-commerce)
  • Review and referral automation
  • SMS follow-up sequences
  • Facebook and Instagram ad integration

How Sales Funnels Work

A sales funnel is the path someone takes from discovering your business to becoming a paying customer. Instead of hoping people find your website and call you, a funnel actively captures interest and guides people toward a purchase decision.

Here's a simple example: Someone sees your Facebook ad → clicks to a landing page → downloads a free guide (now you have their email) → receives 5 emails over 10 days that demonstrate your expertise → gets an offer to book a consultation → becomes a client. That entire sequence runs automatically once it's built.

Email Marketing That Actually Works

The average return on email marketing is $36 for every $1 spent. But only if you're doing it right. We write email sequences that read like a conversation, not a sales pitch. Each email delivers value, builds trust, and moves the reader one step closer to working with you. We handle the strategy, the copywriting, and the technical setup — from the subject line to the automation triggers.

We Integrate With Your Existing Tools

Already using Mailchimp? Constant Contact? HubSpot? Calendly? Stripe? We build automation that works with the tools you already have — not force you onto new platforms. If you need a new tool, we'll set it up and train you on it. Common integrations include: Mailchimp, ConvertKit, ActiveCampaign, HubSpot, Calendly, Acuity, Stripe, Square, Shopify, and GoHighLevel.

AUTOMATION FAQ

How much does marketing automation cost?

Marketing automation projects at NUI start at $1,500 for a basic funnel (landing page + email sequence). Complete lead generation systems with multiple funnels, CRM setup, and ad integration range from $3,000-7,500. Monthly management is available for ongoing optimization.

What kind of businesses need marketing automation?

Any business that depends on leads — coaches, consultants, agencies, professional services, e-commerce brands, real estate agents, healthcare practices, and more. If you need a steady flow of new customers and currently rely on referrals or manual outreach, automation will change your business.

How quickly will I see results from a sales funnel?

Most funnels start generating leads within the first week of launching, especially when paired with targeted ads. The full nurture cycle (from lead to customer) depends on your sales cycle — typically 2-6 weeks for service businesses and faster for product businesses.

Do I need to write the emails myself?

No — we handle all the copywriting. We interview you about your business, expertise, and customer pain points, then write every email in your brand voice. You review and approve before anything goes live.

What's the difference between a landing page and a website?

A website is your online home with multiple pages. A landing page is a single focused page with one goal — capture a lead, sell a product, or register for an event. Landing pages convert 2-5x better than general website pages because they eliminate distractions and focus on one action.

Can you run my Facebook and Instagram ads too?

Yes — we offer ad management as part of our automation packages or as a standalone service. We create the ad creative, set up targeting, and connect everything to your funnel for seamless lead capture and follow-up.

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MARKETING AUTOMATION ACROSS METRO DETROIT

We provide marketing automation services to businesses throughout Southeast Michigan.