Every vendor show, every pop-up, every market day — hundreds of people see your product and walk away. Most of them will never find you again. The Event Team changes that.
You spend money on the table, the tent, the product, the event fee. People stop. They look. They tell you they love it. And then they leave — with no way for you to reach them again, no record of who they were, no way to turn that interest into a sale.
That person who loved your candles, your artwork, your food, your brand — they walked away and you have no name, no number, no email, no way to follow up when your next event is announced or your online store goes live.
Paper cards, flyers, and sample packs feel like a connection in the moment. They're usually gone within 48 hours. If you don't capture information digitally before they leave the table, that lead is gone.
The exact moment someone is excited about your product — standing at your table, holding it, talking to you — is the best moment to capture them as a contact. Most vendors miss it entirely.
Even if they followed you on Instagram, algorithm changes mean only a fraction of your followers see any given post. A phone number and push subscription belongs to you. Nobody can take that away.
The Event Team deploys four positions at your table. The system works by turning something people want — a professional photo of themselves — into the entry point for a verified, opted-in contact in your database. They get the photo. You get the lead. The whole process takes 60 seconds.
Sets up and operates the branded camera at your table. Takes professional photos of visitors — shareable, well-lit, with your brand visible in the frame. People stop at the camera because they want the photo. The photo is the offer. Everything else flows from it.
Before the photo is delivered, visitors enter their name, phone number, and email address on a digital form. Not paper. Digital — straight into your database the moment they submit. No manual data entry. No lost cards. Every contact is clean and organized before they walk away.
Within 60 seconds of the shot, the photo arrives on their phone via SMS — while they're still at your table, still engaged, still excited. The SMS includes a direct link to your online store. They're one tap from purchasing the thing they just said they loved. Strike while the iron is hot.
Here's the key: the photo isn't delivered until they accept push notification permission. No opt-in, no photo delivery. The system holds the photo behind that door. They always say yes — because they want the photo. You get a permanent push subscription. Nobody can take that list away from you, no matter what platform changes its algorithm.
If you have a table, a booth, or a presence at any event — and you're leaving without the contact information of the people who expressed interest — the Event Team solves that.
NUI built the All Things Detroit brand — the Event Team was designed specifically for the ATD vendor experience.
No. The Event Team works as a standalone service. You get a clean, organized lead list post-event regardless of your HQ level. If you have a Digital HQ, leads sync directly to your CRM. If not, we deliver a spreadsheet same day.
Every lead feeds your Digital Staff system. The Street Announcer can reach them via SMS. The Lead Catcher follows up on anyone who clicked your store link but didn't purchase. The Digital Promoter retargets them with ads. The Event Team captures the leads. Your Digital Staff activates them for weeks after.
Yes — by design. NUI built the All Things Detroit brand. We know the ATD experience: incredible foot traffic, great products, and no system for turning that attention into repeat customers. For $497, you leave with a verified, opted-in database of everyone who stopped at your table.
They don't have to. Only people who want the photo go through the process — and those are exactly the people you want in your database. Reluctant opt-ins are low-quality contacts anyway. The Event Team captures genuinely interested people.
Custom branded photo overlay — $150 add-on (one-time setup) · Contact us for multi-event packages
No pitch. No obligation. We'll look at your current situation and tell you exactly what we'd do. 15 minutes.
Financing from $89/mo · Afterpay & Klarna