Showcasing our portfolio of brand identities, logo designs, packaging, and digital experiences we've created for small businesses across Detroit and Michigan.
Printed and delivered 500,000 campaign flyers for Governor Rick Snyder's office. Selected as a minority-owned printer through Wayne Bradley, Michigan GOP Director of African American Engagement, whose team recognized New Urban Influence as the best choice for the job.
Branding and design for Detroit's own Kash Doll — chart-topping rapper and entertainment mogul. Visual identity work for one of hip-hop's rising stars.
Campaign branding and design for Michigan State Representative Leslie Love. Political identity, campaign materials, and voter outreach design.
Campaign and branding materials for Wayne County Treasurer Eric Sabree. Government communications design and campaign identity.
Branding and design work for Beacon Park, Detroit's premier DTE Energy public space on Cass Avenue. A flagship community destination and catalyst for downtown revitalization.
Premium bottle design, label artwork, and brand identity for Chambora Vodka. Luxury spirits packaging that commands shelf presence.
Event branding and promotional design for Detroit Design Festival. Visual identity, signage, and marketing materials for the city's premier design celebration.
Branding and event design for Light It Up Livernois, celebrating Detroit's historic Avenue of Fashion with community-driven creative programming.
Full brand identity for Bouzouki, Greektown's premier gentlemen's club at 432 E Lafayette Blvd. Logo, signage, and visual system for Detroit's iconic nightlife destination with 5 bars under one roof.
Sleek visual identity and branding for Niki's Lounge, Detroit's ultimate nightclub with 5 clubs under one roof in Greektown. Logo design, interior graphics, and promotional materials at 735 Beaubien.
Complete brand development for Jennyfer Crawford's Ask Jennyfer platform. Logo, visual identity, and marketing collateral — a modern brand system built from the ground up for growth and recognition.
Brand identity and logo design for Jennyfer Crawford's All Things Detroit — the small business showcase drawing 12,000+ attendees. Also designed the official logo for the first National All Things Detroit Day, a nationally recognized holiday celebrated annually.
Campaign branding for I Rep Small Business Saturday, supporting local Detroit entrepreneurs. Event identity, promotional design, and marketing materials.
Logo and brand identity for Crab House Detroit. Bold visual design that captures the restaurant's personality and stands out in Detroit's food scene.
Brand identity development for House of Morrison. Distinctive logo and visual system that establishes a strong market presence.
Brand identity for Garnette Archer's Jo's Gallery on Detroit's Avenue of Fashion (19376 Livernois Ave). Established 1996, this legendary African American art gallery and custom framing shop is a Livernois corridor institution.
Brand identity for AJ Grant's AJ VIP Photography at Greenfield Plaza (21700 Greenfield Rd, Oak Park). Established 2008, AJ VIP is one of Detroit's premier event and portrait photography studios serving the metro area.
Brand identity and design for Loco's Tex-Mex Grille at 454 E Lafayette in Detroit's Greektown. A 37-year Greektown institution serving authentic Tex-Mex cuisine with homestyle cooking, salsa music, and legendary margaritas.
Full branding for Detroit Possible, founded by Shecara Vardiman. A national youth empowerment initiative providing life skills training, leadership, and workforce development across multiple U.S. cities since 2011.
Logo design for Esteem We Inc., a national 501(c)(3) nonprofit founded by Shecara Vardiman in Detroit. Provides life skills training, education, and workforce development for youth ages 13-19 in urban communities across the U.S.
Fun, bold brand identity for Fatboyz Detroit. Logo design, menu graphics, and promotional materials that match the restaurant's larger-than-life personality.
Brand identity for fellow creative studio Deep Drama Designs. Logo, visual system, and brand guidelines that speak to artistic excellence.
Located across the street from our Livernois studio, we rebuilt April Anderson's entire brand from the ground up — logo, product labels, brand kit, website, brochures, signage, window decals, car wraps, box design, and t-shirts. The rebrand helped her win the Dan Gilbert Award and land features on Food Network and Oprah Winfrey Network (OWN).
Elevated brand refresh for classic Detroit nightspot. Modern logo design, interior signage system, and digital assets that honor heritage while attracting new audiences.
Distinctive logo and brand mark for specialty coffee roaster. Clean, memorable wordmark that works across all mediums from storefronts to product labels.
Custom apparel packaging and hang tags for sustainable fashion brand. Designed to reflect eco-conscious values while creating premium unboxing experience.
Healthcare provider website redesign. User-focused interface with appointment booking, patient portal integration, and accessibility-first design approach.
Full brand development for creative agency. Logo system, business collateral, website, and brand voice guidelines that position them as industry leaders.
Complete print marketing suite for local grocer. Flyer designs, in-store signage, and promotional materials that drive foot traffic and community engagement.
Label design and packaging system for award-winning craft brewery. Eye-catching designs that communicate brand story and stand out on retail shelves.
Event management platform website with dynamic ticket sales, artist profiles, and mobile-responsive design for seamless user experience.
Results speak louder than promises. These numbers represent real projects, real businesses, and real growth for our Detroit-area partners.
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