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EMAIL
AUTOMATION

Interest-based email sequences triggered by the pages your visitors view. 5 custom sequences, behavior-based triggers, A/B subject testing, and smart scheduling. $750 setup + $97/mo.

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Most small businesses send the same generic newsletter to everyone on their list. The result? Low open rates, even lower click rates, and people unsubscribing because the content isn't relevant to them.

Behavior-triggered email automation is different. Instead of blasting the same message to everyone, the system watches what each person does on your website and sends them emails based on their specific interests. Someone who looked at your website design page gets emails about web design. Someone who viewed your branding packages gets branding content. It's like having a salesperson who remembers exactly what each prospect cares about — except it runs 24/7 without you lifting a finger.

$36
Return Per $1 Spent
5
Custom Sequences
20-30%
Average Open Rate
$97
Per Month

What's Included

A complete email automation system designed, written, and deployed for your business.

  • 5 custom email sequences (welcome, nurture, re-engagement, post-purchase, abandoned inquiry)
  • Behavior-based triggers — emails sent based on pages visited
  • Interest tagging — automatic categorization of subscriber interests
  • A/B subject line testing on every sequence
  • Smart scheduling with 7-day cooldown (no email fatigue)
  • Open and click tracking dashboard
  • Monthly performance reports with optimization recommendations
  • Copywriting for all emails in your brand voice

How Behavior Triggers Work

When someone visits your website, our tracking identifies which pages they view. If they spend time on your branding services page, they get tagged as 'interested in branding.' If they view pricing, they get tagged as 'pricing-aware.' These tags automatically trigger the right email sequence — so every email feels personal and relevant, even though it's fully automated.

Why Email Still Beats Social Media

Social media reach is declining every year. Instagram shows your posts to 5-10% of your followers. Facebook is even worse. But email? Average open rates are 20-30%, and you own the list. No algorithm changes, no pay-to-play. Email marketing generates $36 for every $1 spent — the highest ROI of any marketing channel.

EMAIL AUTOMATION FAQ

How long does email automation setup take?

Typically 2-3 weeks. Week 1 is strategy and sequence mapping. Week 2 is copywriting and design. Week 3 is technical setup, testing, and launch. We handle everything — you just review and approve.

Do I need a big email list to start?

No. Even with 50 subscribers, automation starts working immediately. The system grows with you — as your list grows, the automation scales automatically. We also set up lead capture forms to help you build your list faster.

What email platform do you use?

We work with whatever platform fits your business best — Mailchimp, ConvertKit, ActiveCampaign, HubSpot, or GoHighLevel. If you don't have one yet, we'll recommend and set up the right one for your needs and budget.

Can I see examples of the emails before they go out?

Absolutely. You approve every email before it goes live. We present the full sequence with subject lines, body copy, and send timing for your review. Nothing sends without your sign-off.

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EMAIL AUTOMATION ACROSS METRO DETROIT

We provide email automation services to businesses throughout Southeast Michigan.